Posts By: Sam
How to Attract Customers to My Restaurant
IF you are asking “How to attract customers to my restaurant?”, then you need to read this and implement it.
First, and foremost, put together a system of collecting customer data. What do I mean by this? People who have already visited and enjoyed your restaurant probably will be coming back at some level of frequency.
It is MUCH easier to get someone who already loves your food, to come back again. However, if you have no follow up system to communicate with them, then you are left at the whim of what I call HOPE marketing. You hope they will come back! This is no way to run a business, however, most restaurants I have searched online and/or worked with, have no communication system in place other than a contact form on their website.
Competition is fierce and there are lots of choices for people when it comes to eating out. Why are they going to choose you over your competitor?
If you have a system in place to contact your customers on a regular basis, then you have the competitive edge over other restaurants.
Here at Win Win Only we help restaurants like yours set up systems to build a database of customers that will allow you to communicate with them through email and text. I highly recommend you contact us ASAP and find how we do this and how it will impact your business.
Once your systems for collecting customer info are in place, it is time to drive NEW customers into your restaurant. In the past, businesses have taken out ads in newspapers and used advertising such as Val-packs, and also if your budget allows, radio and tv ads. The problem with this is they are just not very effective today, and there is no way to track how your marketing dollars are working for you.
If I wanted to know “How to attract customers to my restaurant?” then I would put a chunk of my ad dollars into Facebook ads. Facebook allows me to target specific people within 15 miles (radius to be determined) of my restaurant. However, I would hire someone to do this for me such as Win Win Only. 🙂
Therefore, we named our company Win Win Only. Our systems are designed to help restaurants not only market better to their existing customers, but also to attract new customers using 2 very specific programs. Additionally, the program tracks all stages of the campaign so you know what your marketing dollars are returning in sales.
Birthday marketing is one of our systems to acquire new customers for your restaurant. We have designed software that ties in with Facebook so we can target people who have upcoming birthdays in your area. We design a coupon ad for your restaurant which offers the birthday person a FREE birthday dinner. They see the ad and sign up for your offer. Guess what? They are not going out to celebrate their birthday by themselves! They are going to bring family and friends with them.
The National Restaurant Association says 70% of Americans go out to eat on their birthdays. They also say that typically they are your biggest spenders. So, if you are asking how to attract customers to my restaurant, then contact us to set up a Birthday Club Marketing System. We limit the number of birthday clubs in a specific area so we do not saturate the market. We cannot guarantee it is available in your area, but please contact us to find out.
Secondly, we also have what we call the Coupon Marketing System. This is like the birthday marketing system above. To attract new customers, we once again run ads on Facebook and create a specific coupon for your business. We target your local area and display the ads to these people. They sign up for your special offer, we then email and text them reminders to come in and redeem the coupon. Everything is tracked so that you know exactly how many people signed up and how many people used the coupon. Once they have redeemed it, we add them to your customer database. Now you can follow up with them as a regular customer.
Everyone likes to save money and likes special deals. By creating birthday offers or coupon deals for your restaurant and by targeting your audience on Facebook, you will have a consistent stream of new customers to your business.
The best part is, through this system, you will know your ROI through these marketing efforts. Remember, we are Win Win Only. Our systems are designed to bring you a greater return then the investment in our systems. If not, then what is the point? It’s got to be a win win for both of us. However, you will find that the profits you earn using our systems will far outweigh the cost of implementing them.
Increasing Customer Frequency Can Lead To Huge Growth In Sales
There are lots of strategies to get new customers to your restaurant. However what I have found is most restaurants are leaving a ton of money on the table by not having an in-house strategy to increase customer frequency of customers who already love you!
In a data driven world that we live in today, it only makes sense that you should be collecting as much data on your customers so you can further reach out to them. However this is not the case for most restaurants. The major chain restaurants have figured this out and are capitalizing on this in a big way and they are increasing customer frequency.
When you go to a major franchise restaurant website, like Boston Market, you will see they have multiple ways of enticing their visitors and customers to opt-in to receive special deals, free birthday dinners and other event related data. This is a very powerful restaurant marketing strategy that works like gang busters. The goal of this strategy is for them to get your data so they can market too you often. By doing this they are increasing customer frequency and their sales show it!
This restaurant marketing strategy allows Boston Market to reach out to their customers anytime they want and drive them back into their restaurant. As a marketing strategy for restaurants, it is my opinion that EVERY restaurant should be implementing this ASAP.
At Win Win Only, we have a system solves the problem of increasing customer frequency, which in turn, increases the amount of money customers spend with you. Please go to our home page to find out more.
If you are a restaurant owner, or you know a restaurant owner, I highly recommend you contact me and set up a time where we can go over how to do this. Simply go HERE and watch the video and then sign up for a free demo and I will contact you. If increasing customer frequency and filling up your restaurant is important, then you owe it to yourself to call us and find out more.
Having a Birthday Club At Your Restaurant is Smart Business!
Have you been to any of the major chain restaurant sites? They all have a birthday club. Why? 70% of Americans eat out on their birthday. They also usually go out with a group of family and or friends. The national restaurant association reports that people who go out on their birthday spend way more then your average customer.
Like I said above, the national chains have all figured this out. Most of them offer the person who is having a birthday a free dinner on their special day. Why? Because they are coming out with a group and that group is going to spend more then usual.
At Win Win Only we offer 2 different birthday clubs for restaurants because it is THAT important to our clients!
One for attracting new customers to your restaurant, and one for existing customers.
Why would you run a birthday club at your restaurant?
It’s the lowest hanging fruit and by far the best revenue generator that will build bigger and bigger each year you implement it in your restaurant.
You need a birthday club. Here why!
The most obvious reason to have a birthday club is to cater to the customers that love to celebrate their birthday, as your restaurant becomes their destination spot. Birthdays are the most popular occasion to dine out. It’s also one of the most common overlooked marketing systems many restaurants fail to incorporate.
ACCORDING TO THE NATIONAL RESTAURANT ASSOCIATION:
- More than 70% of Americans eat out on their birthday.
- Birthday guest spend an average of $78 per table.
- The average birthday table is a party is 3-4 people.
Birthday customers are your highest valued customer per transaction.
4 Reasons To Have A Birthday Club:
1) GOODWILL: Customers that dine with you on their birthday bring good will & upbeat energy to your restaurant. It keeps your establishment happier! It also makes your customer happy that you recognize them.
2) GROUPS: Birthday guest seldom dine alone on their birthday and often times they brings groups of friends and family to celebrate with them. The average birthday table is 3-4 people.
3) LOW HANGING FRUIT: more than 70% of all Americans eat out on their birthday. You should be marketing to this group
4) REVENUE MULTIPLIER: The power of just one more visit can have a tremendous impact on your bottom line. Just think how having multiple customers that dine with you on a daily basis choosing to celebrate at your restaurant instead of your competitor.
At Win Win Only, we can set you up with your own birthday club for your existing customers as well as driving new customers into your restaurant.
What a great first impression it would make if you extended your hand out to your local community and offered people who have upcoming birthdays, a free birthday dinner at YOUR restaurant.
Most independently owned restaurants do not realize one really important aspect that they are missing out on and it is costing them dearly in potential profits.
Most restaurant owners are focused on bringing in new customers to their restaurant, which in itself is a good thing. However, what I and many others have found, is most restaurants are NOT doing a very good job of marketing to the customers who already love them and eat at their establishments.
How Much Money are You Leaving On The Table?
When I sit down with a Restaurant owner or manager, I am NOT doing a sales pitch. What I try to convey, based on the answers that they give me, is a specific number that I can pinpoint and show the owner. There are enough slick salesmen out there pushing the latest and greatest ways of generating business. Me? I like numbers. Numbers don’t lie.
Most times when I get answers to the questions that I ask restaurant owners, I can easily show them where they are leaving money on the table. Depending upon your restaurant, and how many transactions you have a month, and how much your average transaction is, I can pinpoint how to increase sales typically upwards of $50,000 a year or more by doing one thing in their business.
Focus On Your Current Customers!
Yup, Focus on the ones who come in on a regular basis. Let’s do a little math, shall we?
If you do about 2000 unique transactions a month and you average $25.00 a customer, and you can entice 50% of them to come in 1 more time a month, that would be $25,000 MORE A month coming into your business. But let’s back up the 50% and just say 10% of them come back 1 more time a month. That would equal $5000.00 more a month. Which is $60,000 More a year.
Now a 10% increase is VERY achievable from your current customers.
So would $60,000 a year improve your bottom line a bit?
If you want to sit down and run your numbers together, please fill out the form below and I will be in touch. And it doesn’t matter if you live in Ecuador or East Berlin, The technology today will allow us to work together through video and audio software.
Get In Touch With Us Today
Find out how you can implement these systems in your restaurant to increase revenues upwards of 30% or more. By combining the Contact Reach solution along with either the Birthday Club or The Coupon System, you will have more customers coming in more often.