Posts Categorised: Current Customers
Increasing Customer Frequency Can Lead To Huge Growth In Sales
There are lots of strategies to get new customers to your restaurant. However what I have found is most restaurants are leaving a ton of money on the table by not having an in-house strategy to increase customer frequency of customers who already love you!
In a data driven world that we live in today, it only makes sense that you should be collecting as much data on your customers so you can further reach out to them. However this is not the case for most restaurants. The major chain restaurants have figured this out and are capitalizing on this in a big way and they are increasing customer frequency.
When you go to a major franchise restaurant website, like Boston Market, you will see they have multiple ways of enticing their visitors and customers to opt-in to receive special deals, free birthday dinners and other event related data. This is a very powerful restaurant marketing strategy that works like gang busters. The goal of this strategy is for them to get your data so they can market too you often. By doing this they are increasing customer frequency and their sales show it!
This restaurant marketing strategy allows Boston Market to reach out to their customers anytime they want and drive them back into their restaurant. As a marketing strategy for restaurants, it is my opinion that EVERY restaurant should be implementing this ASAP.
At Win Win Only, we have a system solves the problem of increasing customer frequency, which in turn, increases the amount of money customers spend with you. Please go to our home page to find out more.
If you are a restaurant owner, or you know a restaurant owner, I highly recommend you contact me and set up a time where we can go over how to do this. Simply go HERE and watch the video and then sign up for a free demo and I will contact you. If increasing customer frequency and filling up your restaurant is important, then you owe it to yourself to call us and find out more.
Most independently owned restaurants do not realize one really important aspect that they are missing out on and it is costing them dearly in potential profits.
Most restaurant owners are focused on bringing in new customers to their restaurant, which in itself is a good thing. However, what I and many others have found, is most restaurants are NOT doing a very good job of marketing to the customers who already love them and eat at their establishments.
How Much Money are You Leaving On The Table?
When I sit down with a Restaurant owner or manager, I am NOT doing a sales pitch. What I try to convey, based on the answers that they give me, is a specific number that I can pinpoint and show the owner. There are enough slick salesmen out there pushing the latest and greatest ways of generating business. Me? I like numbers. Numbers don’t lie.
Most times when I get answers to the questions that I ask restaurant owners, I can easily show them where they are leaving money on the table. Depending upon your restaurant, and how many transactions you have a month, and how much your average transaction is, I can pinpoint how to increase sales typically upwards of $50,000 a year or more by doing one thing in their business.
Focus On Your Current Customers!
Yup, Focus on the ones who come in on a regular basis. Let’s do a little math, shall we?
If you do about 2000 unique transactions a month and you average $25.00 a customer, and you can entice 50% of them to come in 1 more time a month, that would be $25,000 MORE A month coming into your business. But let’s back up the 50% and just say 10% of them come back 1 more time a month. That would equal $5000.00 more a month. Which is $60,000 More a year.
Now a 10% increase is VERY achievable from your current customers.
So would $60,000 a year improve your bottom line a bit?
If you want to sit down and run your numbers together, please fill out the form below and I will be in touch. And it doesn’t matter if you live in Ecuador or East Berlin, The technology today will allow us to work together through video and audio software.
Get In Touch With Us Today
Find out how you can implement these systems in your restaurant to increase revenues upwards of 30% or more. By combining the Contact Reach solution along with either the Birthday Club or The Coupon System, you will have more customers coming in more often.